About Bespoke Boxing

Bespoke Boxing is a luxury performance brand redefining the aesthetic and function of modern fightwear. Founded by Creative Director Imtayaz Qassim, the brand was born from a deep respect for the discipline of boxing and a vision to elevate it through design, innovation, and storytelling.

Blending luxury craftsmanship with high-performance engineering, Bespoke Boxing creates apparel that speaks to both the athlete and the artist. Every piece is designed with intention—where form meets function, and heritage meets future. From the gym to the street, the brand represents a new era of fight culture: bold, refined, and unapologetically personal.

When it comes to getting dressed for the ring, boxers’ extrovert attitudes are, Qassim explains, “This is what they are wearing when they go to war. It’s also self-expression, it has to mean something to them and say who they are [and] where they come from.” - Imtayaz Qassim, The Guardian Interview.

More than just garments, Bespoke Boxing is a statement—built for those who see boxing not just as a sport, but as a lifestyle of discipline, creativity, and resilience.